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Quality Score is a successful and fast growing PPC agency. We run large-scale online advertising campaigns on display, search, social, and video networks, and develop innovative ad optimization technologies. Position & Responsibilities  The Strategic Planner will conduct market analysis, from our consumer’s end. Detect current trends and global directions to incorporate into advertisement strategies. Seek, test, inquire and research target audiences, detect and define potential customers (by needs, motivation, behavior, aspirations, economic information, psycho-graphics and thinking) utilizing investigative tools and statistics software. Determine genuine, precise overviews of users in order to create accurate marketing strategies, messages and tones. Responsibilities Include: The Strategic Planner’s role is to connect the Account Managers and the creative Studio teams. Write project briefsComprehension of users, targeting of various audiences with the right message for eachResearch and analyze competition: Competing companies \ campaigns \ messagesShape new and different ad concepts for each product \ audienceProcess campaign performance data and detect conclusions, create presentations and campaign summariesStrategic comprehension of A\B TestingOngoing communications between Facebook \ Google teams and the Creative StudioComprehension and research of trends in our client’s worldsResearch new marketing tools trendsImplement business operations and procedures to keep departments organized and synced up